The ECO Reader's
rather odd pitch is that it's got a 400 MHz processor, as though the target market would care. It then points out the new 64 Gb SDRAM.
The whole thing that got me interested in ereaders, and ultimately the reason I chose a Kobo over other ereaders, is those shop displays in Borders. I got to pick one up, feel it, use it and weigh it. (Size and weight are crucial: I'm on a long and remote holiday soon and have a tight luggage limit. Without those demo units I would still be working out which two books I could get in my pack.)