I didn't mean to invoke religion just to comment on another posters post. Word choice in a text can be a turn off I'd think certainly. If the author chooses the wrong words in presenting their story/argument then they are more likely to lose readers. I remember reading about an inferior quote from Shakespeare that was made from memory that is a good example.
Shakespeare: To be or not to be, that is the question...
Inferior quote: To be or not to be, that is the point...
Both quotes continue the text, but the original from Shakespeare reads a lot better. I can only imagine how unreadable a complete text of Hamlet would be with such changes.
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