Quote:
Originally Posted by maxiart
Its entirely possible. Some people are such sheep. They would in turn bleat about how 'awesome' the book is, and the rest would be history. And money.
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Yup.
It's a matter of visibility.
There are literally thousands of fine writers out there whose work could be entertaining and pleasing thousands of readers if only the readers knew of their works.
Given that some people use the Amazon sorting tools to explore the Kindle store, juicing the reviews to artificially float his titles into 5-star range instead of "merely" 4 stars would draw enough eyeballs to make a difference.
Another trick Mr Locke openly admits to using early on is "throttling" his ebook prices--dropping select titles to $0.99 whenever they dropped low in the sales rankings and raising them back after a few days when they moved back up.
Both tricks had the same goal: raise his visibility to get enough books out into the world to build up his name as a brand. How *much* they helped him and how much such tactics might help *today* is unclear but they very likely help him ramp up his business into long-term viability.