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Majority of eBooks are read on phones.
Secondly tablets.
The eink comes third, it's a niche and hard to explain to someone that hasn't used one, doesn't read hours at a time and reads on their phone.
Only novels work well on eink. Text books, PDF documentation, cookery books, coffee table books, comics etc work better on 10" to 14" tablets.
Audio books in general might be more popular than ebooks from the Big Five.
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