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Originally Posted by afv011
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It would take 10 years for Apple to squander its bankroll, but only 2 or 3 to lose the shine and glow of the Apple brand.
Personally, I don't think that even if Steve Jobs were alive, he could save them. These days, few remember that Steve Jobs nearly drove the company into the ditch in the old days. His focus and indeed sometimes his genius was all about finding a niche that others had ignored or not seen and pushing it for all it was worth, but at the end of the run, he didn't know when to change gears.
Overall, I think Apple will still be making a lot of sales but not all the sales for the next five years. It will do well but just not be the world beater. Then when folks realize that the stock will not go up anymore they will start selling and it will drop to ordinary "good stock" levels. The products will sell but will become just another good product, and then we shall see what Apple's new management is really made of.