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The last sentence of the article is " But in this case, it may be that all the marketing in the world won't help sway book lovers if they are just not ready to curl up with a hard plastic screen."
I used to think this -- before I got my ebook reader. But now that I have it, it is totally just not the issue people seem to think it is. I love curling up with my reader. I don't know if the difference is the new e-ink screen or just the size (it's not a bulky laptop computer.) But if we could change this mindset of people it might help ebooks catch on.
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