If I read this aright, then you get one book to choose from the list of four offered each month for free. Any other from this list and from their online book store, you get up to 40% reductions.
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Enjoy member-only saving of up to 40% on all titles in our online store
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I love the concept because a) no DRM and b) selling worldwide (at least those Sourcebooks books without geographical restrictions, which are still a lot).