01-27-2010, 03:06 AM
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Banned
Posts: 5,100
Karma: 72193
Join Date: Feb 2009
Location: South of the Border
Device: Coffin
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WSJ on Apple Ebook Pricing Strategy
http://online.wsj.com/article/SB1000...hatsNewsSecond
Quote:
Apple's business model for books, which the company has kept under tight wraps, shifts the focus away from the bargain-basement prices Amazon has made popular, according to publishers that have met directly with the company. Apple is asking publishers to set two e-book price points for hardcover best sellers: $12.99 and $14.99, with fewer titles offered at $9.99. In setting their own e-book prices, publishers would avoid the threat of heavy discounting. Apple would take a 30% cut of the book price, with publishers receiving the remaining 70%.
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