Quote:
Originally Posted by Top100EbooksRank
Google, Apple, Microsoft and Rakuten can compete with Amazon on price.
In fact, Google, Apple, Microsoft in a much better position to compete on price than Amazon. Amazon margin is already razor thin. Google, Apple, Microsoft all have fat margin.
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Or not. Those companies don't HAVE to be in the ebook market. (Microsoft isn't in the ebook market really). Apple may be content with its 10 % share so long as it adequately serves its hardware customers.
I could certainly see those companies coming to an " understanding" about ebook prices that would leave Amazon dominant .
What the publishers want is a diverse marketplace of retailers who are excited about getting the best books. What looks like happening now is a retail market dominated by ONE retailer who is itself competing with the publishers by starting its own publishing arm . That is not a good scenario for the publishers.