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I remember when I was researching professional indemnity insurance (many years ago) there were various rumours that getting such insurance merely made you a target. ... And speaking of which, if you have professional indemnity you may want to check whether you're already covered for your main concerns, and that any media liability insurance you do get does not overlap.
You mention the Internet being so big and complex, this is one of the things that will make choosing insurance more interesting. Measuring your true risks is not straightforward, and you may be better advised paying for reputable legal advice first. Once you better understand your risks you will be in a position to choose the right insurance.
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