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Well, the reason I've never become a BN member is cuz 10% discount on ANYTHING is as good as no discount at all -- especially when you have to pay a membership fee to even qualify which means you gotta buy a LOT of stuff at 10% off to get the membership fee back before you even get to start "saving" on prices that are higher than the local department store.
This is just another reason I can be glad I"m not a member.
Doesn't mean I won't buy the Nook once I see people reactions when they actually have one in their hands, but it won't be for the ebook prices.
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