I agree the idea of consolidated IPTV is difficult. That's why it hasn't been done. Who has any sliver of a chance to get it done? Apple, Amazon, maybe a couple of others (Sony? As if they'd be trusted as a central agency).
When that article says, "They can digitally record a show to watch later, access streaming content from sources like Hulu or Netflix, get premium sports or movie content via subscriptions stacked onto their cable bundle and so on. " That is exactly the opportunity. It is annoying to switch between multiple content providers -- Netflix, Hulu, Amazon, Redbox, CBS.com, my cable company, etcetera. Beyond switching the feeds, we don't get any consoldated listings and we can't easily set a DVR for the mixture.
I used the last generation smart TV's (as of a year ago). The use of apps is still not a unifying experience.
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