Thread: B&N Nook coming to the UK
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Old 08-21-2012, 03:32 AM   #23
murraypaul
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Quote:
Originally Posted by fjtorres View Post
Frankly, their best hope for international ebook sales is from the Windows bundling. Unless they have a great refresh on the way for their tablets their own hardware isn't likely to get them too far in the current environment. Even Sony--with their rabid european brand loyalty--barely sold 65K T1's a month over *all* Europe. Even if B&N can match that in the UK alone it only adds a couple hundred thousand readers to their installed base.
Yup, I agree. This is more about rolling out the Nook store, for sales to the upcoming Window app, than about rolling out the Nook hardware.
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