Quote:
Originally Posted by murraypaul
In the US B&N had major brand recognition as a bookseller, already had brand recognition for the Nook line, and had their own retail outlets to demonstrate and sell the Nook Tablets. In the UK they are starting from scratch, in an already competitive market. At least Amazon haven't brought the Fire to the UK yet, that is one saving grace for B&N.
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In the US they launched just as ebooks were breaking through into the mainstream and went from zero to 25% in three months. Problem is, two years later they're still at 25%. They've grown with the market but if they're still losing money on Nook, they're not going to get into the black off US sales.
They *need* international sales.
But getting them...
Frankly, their best hope for international ebook sales is from the Windows bundling. Unless they have a great refresh on the way for their tablets their own hardware isn't likely to get them too far in the current environment. Even Sony--with their rabid european brand loyalty--barely sold 65K T1's a month over *all* Europe. Even if B&N can match that in the UK alone it only adds a couple hundred thousand readers to their installed base.
At best its going to be a looonnngg uphill slog to international relevance.
Microsoft or no Microsoft.