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To answer the original question: I do not equate length with quality (insert sexist comment here), and I have seen enough books that were simply longer than they needed to be. There is such a thing as "too much detail." So I won't be more likely to buy a book just because it's long... in fact, I would probably be less likely to buy a book that I thought was long.
Unfortunately, it can be hard to tell whether you are getting "a lot of story" from a long book, or just "a lot of extraneous detail," without extensive preview. With e-books, your preview options are usually more limited than with paper books (that you can scan through and through). So, when buying e-books, I don't give length much thought.
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