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Speaking from an Australian perspective, I certainly like Amazon most for my ebook purchasing.
I have a naughty B&N account, but I really don't like the responsiveness of their site and Kobobooks is atrocious. I don't think the store setup in Smashwords is very good at all, although I like them in principle. Google Play is a bit of disaster.
I will buy from any store if I know there are books there that I want at the best price. But when it comes to a general online shopping experience, I greatly prefer Amazon to everything else I've experienced thus far.
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