Thread: Why did the Big Publishing Houses get so big?
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Old 11-10-2012, 05:13 PM   #15
fjtorres
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Quote:
Originally Posted by CommonReader View Post
As Amazon has been allowed to grow unchecked publishers need sufficient size to counterbalance Amazon. Random House Penguin will have such a market share that even Amazon cannot credibly threaten to delist their books.
So they think.

I'm wondering, though, if the Random Penguin wants to go thermonuclear on Amazon and stops selling through them... Who cries uncle first? The company that needs to find an outlet for 27% of the books sitting in their warehouses or the company losing 35% of their book-selling business which happens to be maybe 20% of their total sales? (Translation:7%)

For that matter, what if Amazon says; "Fine. We'll sell all your books at list price. No discounting, no promotion." How long before that 35% market share becomes 30%? 25%?


"Be careful what you wish for. You might get it."
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