|
Also the advertising model is used for magazines. Mostly what you pay for in a magazine subscription is the postage to have it mailed to you.
The reason that newspapers and magazines are sold rather than given away is to ensure that it reaches it target market. Here in the DC area there has been a rise in the last few years of the free morning newspaper (The Washington Examiner for example.) They reach their target market by limiting the distribution points to only where their target market exists.
There are a few (very few) magazines that do not contain advertising and exist completely on subscriptions and retail sales.
|