If they're selling directly to Australia now, does that mean they also have an agency here for repairs and support with physical issues? Otherwise, I don't see the advantage.
Since the prices seem to be the same, why wouldn't we buy from one of the local distributors? At least then we have someone local to deal with.
(And the obvious question is: why should the prices be the same? The huge markup for supply to OZ doesn't seem justifiable.)
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