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95% of the books that I buy are (paperback) below $10, so that's what I expect to pay for ebooks. One of the greatest advantages to having an ereader was that it was supposed to "pay for itself" in the long run since ebooks are a tiny bit cheaper than pbooks. For a new title I'll pay up to $20. I religiously follow about 20 authors, so if new book of theirs came out I'd have no problem paying that price. When the ebook is more expensive than the pbook on a regular basis? That's not cool, and stop being so greedy.
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