Yes they definitely need to keep the price down to $199, especially since the Fire and the new Nexus 7 tablets are going for that price. I know they are designed for a different customer base, but it would be ridiculous to pay more for a 4" iPt5 than a 7" tablet. If they make the iPt5 more like the iPhone 4s with a thicker case and thus bigger battery, then I will be happy. I've never understood the mentality of designing iPod touches and iPads so that they feel like a wet bar of soap. From a practical perspective it is a sure fire way to have them squirt out of your hand and get broken. True most people probably use a case/cover, but still form should never be the main focus of a design for a device which is hand held. At the very least they should include a non-slip surface on the back side. I would like to hold my iPad 3 sans case, but that thing is so slippery that I've never felt comfortable doing that!