Quote:
Originally Posted by spellbanisher
There are about 235 million adults in the United States, which means there are about 28 million adult ereader owners, and 19 million tablet owners.
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I agree with your math and that this is what the study says. I just find it hard to believe. I think the survey responders were not referring to dedicated ereaders but ereading on a gadget.
It is thought that the worldwide installed base of Kindles was 13 million last month which suggests the US base is something like 30% if there are 28 million adults who own one (assuming no one owns more than one). And that means 7 out of 10 ereaders owned by US adults is NOT a Kindle.