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I think that anything that locks newcomers into a closed system (Kindle Unlimited, Kindle Select, the various fixed-format templates, and now Kindle Create) is bad for them and ultimately for everyone. When Amazon introduced the Digital Text Platform (now the KDP), our royalty was 35 percent across the board. Not until Apple muscled in (and got slapped for price-fixing!) with the iPad and a 70 percent royalty did Amazon match it in part. Apple does not seem to have made a great impact on e-publishing, and Barnes & Noble is shaky. I don't think that the 70 percent royalty will long survive B&N's demise.
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