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There is pretty much zero market for any Ireland specific publisher, any books published here are by UK publishers.
I suspect it is just poor programming by whoever setup the website and as far as publishing rights are concerned I'd be very surprised if there was a separate deal for Ireland and the UK as it is basically the one market for all products.
I do have a way round this, using alternative addresses and cards that I happen to have, but seems that the site is not actually completing any payments at the moment for me once I do manage to get to that stage.
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