View Single Post
Old 01-21-2019, 11:30 AM   #5
fjtorres
Grand Sorcerer
fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.fjtorres ought to be getting tired of karma fortunes by now.
 
Posts: 11,031
Karma: 107740232
Join Date: May 2009
Location: 26 kly from Sgr A*
Device: T100TA,PW2,PRS-T1,KT,FireHD 8.9,K2, PB360,BeBook One,Axim51v,TC1000
It comes down to market size:

The epub markets collectively deliver less revenue to indie authors than Kindle Unlimited does. So a lot of authors, particularly the newcomers without established fanbases, find it more profitable to participate in a market where they don't have to compete for attention with the established tradpub authors. From their point of view, the absence of established authors in KU is a feature, not a bug. And there's a lot of money in there:

https://the-digital-reader.com/2019/...ing-pool-grew/

For 2019, KU will deliver over $300M in payouts (plus unspecified bonuses for the most popular authors) which are growing at around 13% year to year. That is more than the reported combined total net (including tradpub authors) at Apple, Nook, Kobo, Google, etc.

Now, theoretically, independent author/publishers should "go wide" once they've ramped up a reasonably sized fanbase, but that means giving up the KU revenues. For newcomers that is a big percentage of their revenues, often larger than the combined market share of the non-Kindle stores.

It is a suboptimal situation but it is a side effect of the weakness of Nook and the other non-Kindle stores. Each of those stores also has negatives beyond the sales volume that discourage many Indies (getting into ibooks directly requiring Mac hardware, Google's issues, Kobo's limited mindshare among mainstream customers, etc) while KDP Select offers other (lesser) promotional tools beyond KU access.

Kobo is the only ebookstore actively trying to recruit Indies out of KDP Select but while desirable, their perks don't add up to KU cash levels yet. What their perks do achieve is limit the defection of authors who started out wide. It's something but not enough. At least they're trying which is more than Apple, Google, Nook, and (heh) Microsoft are doing.

Until the other competitors get serious about slowing Kindle's growth Indies will keep on going where the big money is.

Last edited by fjtorres; 01-21-2019 at 11:41 AM.
fjtorres is offline   Reply With Quote