Faber have released "What Price Liberty?" as a pay-what-you-like ebook (in PDF & ePub). This model has been used successfully by NIN and Radiohead on music releases.
Quote:
Download the eBook of What Price Liberty? and pay what you think is fair.
Available exclusively from April 27 until the official publication date of June 4, 2009, you can download the eBook and set your own price. How much will you pay?
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http://www.whatpriceliberty.co.uk/