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As someone who is actually in the target demographic for romance (and its steamier subgenres), I'm not sold. Now, put a bare-chested cowboy on that horse and it's a different story.
Yes, sex can sell. Or more accurately, "sexy" can sell. But it works best if you are pitching to the people who are likely to actually buy your product. Otherwise, it is just an attention grab.
But I do like that horse.
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