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Thanks everyone. Some follow-up questions
1. Is there a zip to epub converter? I would much prefer as lightweight a text editor since I tend to have lots of tabs open but if I am going wordpad or something similar - I would probably just head straight to sigil.
2. How much or how often do you scout your competitors to narrow down the price range? (or I guess this could be rephrased into book launching)
3. I guess by my asking what a good time is, I mean "what's a good time to pursue vanity publishing/book signing/book reading/etc".
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