Quote:
Originally Posted by Kumabjorn
Even if they sell for £499, that is not what Apple charges for it. The operator puts on a nice margin for themselves. But yes, they have a nice profit margin for Apple, while still going like hotcakes.
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Actually, margins for resellers are extremely low on Apple products, which is why they almost never go on sale. The whole ecosystem of i-accessories is what they earn most of their money on.
Apple on the other hand, has around 50% margins on their products.