Check this one:
http://www.leapfrogging.com/2013/02/...k-sales-spike/
Quote:
When No One’s Talking, You’re Living In the Status Quo
Trachtenberg asked me about my experience with a company called ResultSource, the firm I had hired to help me hit the bestseller list from day one. Trachtenberg said he had contacted all of the major New York publishers, but no one would speak to him about the firm or the role of so-called “bestseller campaigns” in helping authors reach the coveted status. No comment. Dead silence.
I can’t say I was eager to be the first person to go on the record about the topic. But then I realized something – Trachtenberg’s surprising phone call was an opportunity to live up to what I urge my readers to do in my book Leapfrogging.
I’ve seen the phenomenon of corporate silence repeatedly in my career. There’s a big, smelly, ten thousand pound elephant in the conference room. Everybody knows it’s there, but no one’s willing to take the risk and point it out. As Trachtenberg was discovering, bestseller campaigns are the unacknowledged pachyderm of the book business.
There’s good reason why most industry insiders would prefer that the wider book-buying public didn’t learn about these campaigns. Put bluntly, they allow people with enough money, contacts, and know-how to buy their way onto bestseller lists. And they benefit all the key players of the book world. Publishers profit on them. Authors gain credibility from bestseller status, which can launch consulting or speaking careers and give a big boost to keynote presentation fees. And the marketing firms that run the campaigns don’t do so bad either.
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Curators of culture? Special snowflake?
Yeah, right.
Just like these guess were curators of culture:
http://oldies.about.com/od/oldieshis...ayolaroots.htm