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I would think that in time, like everything else, the price will go down. The E readers are still a new "smaller" market item.
I bet in a year or two the prices will drop to something we will all agree on.
Right now being the owner of a e reader is not a cheap investment. The people that get one are not the people who read one or two books a year. (I could be wrong)
Look at DVD players when they first came out. You had to pay 300 bucks to get one, now you can pick one up at walmart for 19.99!
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