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Up until a few years ago Sony was one of the key players ... Sony isn’t ready to give up though. Today the company introduced its answer to the latest inexpensive touch sensitive eReaders: The Sony Reader WiFi. It features a 6 inch, 600 x 800 pixel E Ink Pearl display, 1.3GB of storage, a microSD card slot for expansion, and a relatively affordable price tag of $149.
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It also lets you borrow books from a public library in the US, Canada, or the UK using a wireless connection. While many other eReaders support library books, you typically need to download them on a computer and sync them with your eReader.
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Sony store product page
I jumped the gun the product has not been launched just introduced can a mod please change the word in the title from "launches" to "introduces" (thank you) (Official launch date is Mid Sept)