Quote:
Originally Posted by kjk
Serious question: do you think companies should have to manage and respond to every rumor that gets printed about what they might ship?
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Absolutely not, but there were a LOT of rumors about iPhone 5, everyone was talking about iPhone 5 (including the New York Times and the Wall Street Journal, I don't mean blogs), and I think it was in Apple's best interest to dispell those rumors. I'm certain that Apple has managed expectations and seeded rumors of their own in the past.
eP