You don't. I wasn't as clear in my post as I should have been. I should have said that you only see the "Transfer via Computer" option if you have a PC with K4PC installed and it is registered as a Kindle device in Manage Your Kindle. It has no connection with the iPod/iPhone device at all. I was merely trying to show that if the OP is seeing the "Transfer via Computer" option then s/he apparently has K4PC installed on a PC and that is why s/he is seeing the "Transfer via Computer" option. To be clearer, the "Transfer via Computer" option is only usable to download books to your PC to use with K4PC, it is not usable with any other device. Therefore if you don't have K4PC installed and registered as a device then you should not see the "Transfer via Computer" option. I believethat is why you don't see this option.