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If I had to guess, I would think they would tie it to Serial Number rather than an account. I say this because if you tied it to one account, it would be possible for an owner of 1 kindle to utilize multiple accounts (via registering to multiple accounts) to get the offers. Likewise, Amazon must realize that there are often multiple Kindles on the same account and that people might complain if they have this SO Kindle and can't take advantage of the SO's.
Of course, we won't really know until someone tests it out.
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