In this forum it seems there is a lot less buzz and interest in the new Fires and Paperwhite than there has ever been as far back as I can remember. Perhaps people are mostly satisfied with last year's models and don't see the benefit of paying for upgrades. But I first noticed this lack of interest in the Paperwhite threads. It seems like the lack of interest is much greater here in the Fire threads than in the Paperwhite threads. As far me, I bought the PW2 but have no interest in the Fire HDX 7". I've tried the Fire app as well as Kindle for Android and much prefer the Kindle for iOS app.