I think the point is that the multimedia companies would look at changing their business models, not circle the wagons, hire more lobbyist and engage in price fixing, i.e. pretty much what they have been doing since the 50's. Yep, for those that don't remember, the music industry has long worked together to control prices on LP's, the cd's and now online.
Many of the multimedia companies are engaging in the same sort of downsizing that every other large corporation is doing since the 80's, cutting the low level grunts and middle managers.
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