contact Sony via the phone numbers listed on the links shown. not sure if they apply to purchases made by customers outside of the USA...
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If you ordered the Reader online without signing up for extra warranty, you may contact Sony by phone if your purchase is within the last 60 days. Various numbers:
Sony Style: 1-877-865-SONY
ESP department: 1-866-766-9259
Sony Sales: 1-877-518-7669 (reported to work [1])
You should have handy your order number, serial number from the device, and a US credit card.
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Extended Service Plan details coming soon. Call (866) 235-SONY or talk to your solution provider for further information.
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