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I would guess that whatever announcement is made (ebook, game, website, etc.) will be obviously tied in with the release of the last installment of HP movies - to continue the HP experience, to relive the HP experience, whatever. Once all the movies are out in all formats, and all the books published in every physical format imaginable, new sources of revenue streams will be established.
I've often wondered if a Weasley spin-off was possible - it's such a large family - lots of characters & adventures possible.
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