I think there's a remote possibility that this might be an April Fool:
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The Bookseller has learned Prime Minister David Cameron is set to give a speech today [1st April] outlining his latest iteration of the "Big Society". A DCMS spokesman said: "The publishing industry needs protecting from the Browns, Larssons and Meyers of this world. We think British literature should be celebrated, not swamped. Crime novels set in gloomy Scandinavian forests have an unfair advantage over our cosy domestic settings, so we have to level the playing field to protect this vital domestic industry."
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