The only thing I would add to this discussion is that for content I wish I had bought a Kindle, but for the reading experience I am definitely glad I bought the Sony, and when my PRS 500 breaks, I will definitely buy a PRS505, not a Kindle.
In the meantime, I wouldn't stop shopping at Border's simply because their support personnel are clueless. B&N's support people are even more clueless about the world of ebooks! I never make my purchasing decisions in the technology realm based on the knowledge of the tech support personnel (or even the customer service personnel) -- if I did that, I'd never buy anything technological, because they're ALL clueless!
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