Quote:
Originally Posted by HarryT
I wonder if such a survey is not inherently biased.
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It is very biased.
Those surveyed are predominantly those who
[whose DELETED] voluntarily sign up on line as Horizon Research's panel members to take part in Horizon Research surveys. Those who participate by completing a survey questionnaire go into a draw to win a significant cash and goods prize.
I wouldn't give the survey any credibility at all. That said it is known that book reading participation in NZ is high.