They were discussing this issue over at KindleBoards, so what you're experiencing is also happening to other non-US owners.
Amazon hasn't sent out any Special Offers for 16 days now. My Kindle currently has a total of 8 ads and 0 Special Offers on it. Six of the ads are AmazonLocal (US only), one is an ad for Editors' Picks and the last one is an ad telling me to connect daily for new Special Offers; which, by the way, I've never received.
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