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Android tv on the right hardware is fine. It is allegedly crap on underpowered Sony TV's but on an Nvidia shield TV streamer it's impressive. And the design that Plex are standardising on for all Client's is very android tv ish. You could say it's a lazy name but it's a TV running Android! What else are you going to call it?
Amazon do seem to have kept the kindle name out of their actual TVs, as well as their streamers and tablets and smart speakers
Maybe they like the idea of kindle becoming a generic noun for ebook, like biro or hoover, but I suspect that if you surveyed lots of people asking what is a Kindle, most would say it's a reading device, s not an e book
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