Quote:
Originally Posted by astra
Amazon is doing an amazing job of advertising. Doesn't matter whether there are ebook readers that might be better, you cannot beat such campaign.
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And that advertising is how I found out about the Kindle (and I was not a regular Amazon customer until I got the K3. Once a year, tops). I knew about the Nook only because my friend's coworker was showing hers off, and she mentioned it to me. I had never heard of it until that point. So, I focused my research on comparing Kindle vs. Nook. Until I found this forum (after I had purchased my K3), I didn't know there were *any* other ereaders on the market. I've now seen ads for the Nook, but I have yet to see a single ad for a Sony ereader. If it weren't for this forum, I honestly wouldn't even know it exists. That's poor marketing, in my opinion.