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Like Harry T says, you have to exclude sales tax/VAT in order to have a fair comparison.
bbusybookworm, however, has a valid point in that you can find cheaper offers in the US, whereas there is currently no discount offers in the UK.
It should also be noted that the 505 is newly released in the UK, whilst it has been available for 12 months in the US. Sony should be commended for setting the 'new-item' UK price so close to the 'year-old' US price. (I wonder what the UK price will be in a year's time...)
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