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The only way to make that work was if the publishers themselves approved the idea, they would win with it.
Like you buy the pBook and you only have to pay 50% for the eBook, highly tempting and they would be selling 2 copies per person, one of them has an high promotion but they don't have that many expenses to create an ebook (they still haven't noticed that it seems, keep pricing things the same or higher than pBook, doesn't make sense, they only have to work on it one time, and not worry about any costs).
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