Thread: Amazon vs. Hachette Update - It's About Price
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Old 07-29-2014, 09:06 PM   #6
fjtorres
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Quote:
Originally Posted by AnemicOak View Post
Well, most $14.99 books eventually drop to $9.99 so I'd guess that's how they measured it.

I'd think it might be even more true for big name authors.
Price elasticity is one subject Amazon is clearly the top authority in the world on.
And, unlike publishers, they know exactly how consumers react to price changes; they constantly run experiments and collect the data.
Last edited by fjtorres; 07-29-2014 at 09:10 PM.
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