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I have no inside information, but I suspect that the gift certificate issue may change. When I got an Amazon credit for shipping snafus, it went toward Kindle books. I couldn't see it listed anywhere in my account, but as soon as I bought a Kindle book, the amount was applied toward my purchase. They've done this for a few other customers as well.
I suspect they will soon have a way to apply gift certificates to your Kindle account. Indeed, I was sure I saw discussion to that effect on the Amazon forums indicating it already was, but now I can't find that discussion; it may have been deleted. Maybe someone mistakenly saw a upcoming feature displayed on the site prematurely and Amazon pulled it and the discussion thread.
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