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iBooks Author is designed specifically to encourage the creation of multi-media textbooks for use on the iPad, though it can also create any kind of book using multi-media, from kids books to travel guides. If you want to sell the result, it's much like IOS apps, Apple wants a cut and some control on content.
OTOH, if you want to give it away, no prob.
Also, if you create the iBook for use in your high school or university course, no problem providing it to students, even if you charge a fee for the course.
And, you can output the item as a PDF for those without an iPad (though some of the multi-media bells and whistles won't work).
The software is free. You don't have to use it. The restrictions only apply to the final product made using the software, not your raw materials - i.e. raw text, images, collada 3D files, videos, etc.
You are absolutely free to repackage these same materials into a book using some other software, and sell it wherever you want.
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